- save considerable amounts of money;
- better serve the needs of existing customers:
- effectively communicate with customers; and
- convert disloyal customers into loyal ones.
Segment your customers using geographic variables such as neighborhoods, districts, cities, regions, and lands.
Segment your customers using demographic variables such as gender, age, income, education..etc.
Segment your customers using behavioural variables such as frequency of usage, spending, time of purchase …etc.