{"id":50,"date":"2024-07-01T13:58:39","date_gmt":"2024-07-01T11:58:39","guid":{"rendered":"https:\/\/neoretailing.com\/?p=50"},"modified":"2025-02-05T22:23:25","modified_gmt":"2025-02-05T21:23:25","slug":"les-caisses-automatiques-en-question","status":"publish","type":"post","link":"https:\/\/neoretailing.com\/fr_fr\/les-caisses-automatiques-en-question\/","title":{"rendered":"Les caisses automatiques en question"},"content":{"rendered":"\t\t
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Un article paru dans le num\u00e9ro du magazine Challenge dat\u00e9 du 6 juin 2024 explique que les caisses automatiques ne sont plus autant utilis\u00e9es et ne sont plus aussi int\u00e9ressantes qu’avant. Selon cet article, des groupes de grande distribution font m\u00eame machine arri\u00e8re.<\/p>\n

Je ne suis pas tout \u00e0 fait d’accord avec cette analyse.<\/p>\n

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Les arguements avanc\u00e9s par le journaliste sont d’une part, le fait que les caisses automatiques n’emp\u00eachent pas les files d’attente (aux caisses automatiques) et d’autre part que ce mode de passage en caisse facilite le vol (appel\u00e9 d\u00e9marque inconnue) ce qui vient gr\u00e9ver la rentabilit\u00e9 de l’appareil.<\/p>\n

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Pour ce qui concerne la file d’attente, il n’y a pas photo. Nous avions chez NCR une pr\u00e9sentation qui montrait des clients en attente sur une caisse classique et le m\u00eame nombre de clients en attente sur une caisse automatique. Ce petit film d\u00e9montrait sans difficult\u00e9 que la file d’attente aux caisses automatiques s’\u00e9coulait beaucoup plus vite que sur des caisses classiques. Les raisons sont les suivantes. Tout d’abord, une caisse automatique ne peut pas accueillir de \u00ab\u00a0gros charriots\u00a0\u00bb. En effet, il est bien sp\u00e9cifi\u00e9 \u00e0 l’entr\u00e9e de chaque zone de paiement automatique, que les paniers ne doivent pas comporter plus d’une vingtaine d’articles. \u00a0C’est important parce que c’est cela aussi qui permet d’aller plus vite pour l’encaissement. L’autre raison provient du fait que sur une zone de caisses automatiques, il y a au moins quatre caisses (mais en g\u00e9n\u00e9ral il y en a de 4 \u00e0 8 ), ce qui permet de faire passer 4 \u00e0 8 clients en m\u00eame temps. La vid\u00e9o dont nous disposions chez NCR, ou la simulation d\u00e9velopp\u00e9e chez Wincor Nixdorf (devenue Diebold Nixdorf) est sans appel : la file d’attente \u00e0 une zone de caisse automatique va toujours plus vite qu’une file d’attente \u00e0 une caisse classique.<\/p>\n

L’article pointe le fait que Casino a d\u00e9cid\u00e9 de r\u00e9embaucher des caissiers\/caissi\u00e8res car les magasins en libre service n’offraient pas le service attendu par les clients. Pour moi, il y a une confusion entre le passage en caisse et le service en magasin. En effet, certains magasins ouvrent le dimanche sans aucun personnel, hormis des agents de s\u00e9curit\u00e9. Cela n’offre pas le \u00ab\u00a0customer journey\u00a0\u00bb id\u00e9al ! Livr\u00e9 \u00e0 lui-m\u00eame, sans personne pour le renseigner, le client ne s’y rend que pour se d\u00e9panner. Le passage en caisse doit \u00eatre rapide et les caisses automatiques permettent cela. On ne peut pas g\u00e9n\u00e9raliser une d\u00e9cision propre au groupe Casino, dont on conna\u00eet les d\u00e9boires. Auchan est \u00e9galement cit\u00e9 : il s’agit l\u00e0 encore d’un acteur du retail en difficult\u00e9, et qui doit ramener du service \u00e0 ses clients. Quant \u00e0 Leclerc qui aurait dit qu’il ne croyait pas aux caisses automatiques, c’est de l’histoire ancienne, la plupart des hyper sont \u00e9quip\u00e9s et bien g\u00e9r\u00e9s.\u00a0<\/p>\n

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Il reste l’argument du taux de d\u00e9marque excessif sur les caisses automatiques : 5% en moyenne contre 2% habituellement. Eh bien il est vrai qu’avec l’inflation qui est venue amoindrir le pouvoir d’achat des Fran\u00e7ais, il y a eu plus de tentatives de vol, et la d\u00e9marque inconnue a augment\u00e9. Tous les magasins l’ont constat\u00e9. Mais cette augmentation des vols n’est pas limit\u00e9e aux passages en caisse automatique, elle se constate sur toutes les caisses.\u00a0<\/p>\n

Une autre raison souligne que les caisses automatiques perdaient de leur int\u00e9r\u00eat : avec l’inflation, la valeur des paniers a baiss\u00e9 et m\u00eame le nombre de clients a\u00a0 baiss\u00e9, ce qui a eu pour effet de rendre moins int\u00e9ressant le passage en caisse automatique. Pourtant la r\u00e9alit\u00e9, c’est que rien ne peux aller aussi vite qu’une vingtaine de clients avec des paniers moyens (moins de 20 articles);<\/p>\n

Pour moi c’est clair : les caisses automatiques ont encore de beaux jours devant elles !<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Un article paru dans le num\u00e9ro du magazine Challenge dat\u00e9 du 6 juin 2024 explique que les caisses automatiques ne sont plus autant utilis\u00e9es et ne sont plus aussi int\u00e9ressantes qu’avant. Selon cet article, des groupes de grande distribution font m\u00eame machine arri\u00e8re. Je ne suis pas tout \u00e0 fait d’accord avec cette analyse. Les […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[5],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-caisses-automatiques","entry","owp-thumbs-layout-horizontal","owp-btn-very-big","owp-tabs-layout-horizontal","has-no-thumbnails"],"yoast_head":"\nLes caisses automatiques en question - NEORETAILING<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neoretailing.com\/fr_fr\/les-caisses-automatiques-en-question\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les caisses automatiques en question - NEORETAILING\" \/>\n<meta property=\"og:description\" content=\"Un article paru dans le num\u00e9ro du magazine Challenge dat\u00e9 du 6 juin 2024 explique que les caisses automatiques ne sont plus autant utilis\u00e9es et ne sont plus aussi int\u00e9ressantes qu’avant. 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Selon cet article, des groupes de grande distribution font m\u00eame machine arri\u00e8re. Je ne suis pas tout \u00e0 fait d’accord avec cette analyse. 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