{"id":1,"date":"2024-06-20T15:59:37","date_gmt":"2024-06-20T13:59:37","guid":{"rendered":"http:\/\/neoretailing.com\/?p=1"},"modified":"2025-02-05T22:43:45","modified_gmt":"2025-02-05T21:43:45","slug":"bonjour-tout-le-monde","status":"publish","type":"post","link":"https:\/\/neoretailing.com\/fr_fr\/bonjour-tout-le-monde\/","title":{"rendered":"Les tendances du Retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1\" class=\"elementor elementor-1\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31127542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31127542\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37438b2d\" data-id=\"37438b2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d955fe9 elementor-widget elementor-widget-text-editor\" data-id=\"d955fe9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Quelles sont les tendances du Retail ?<\/p>\n<p><\/p>\n<p>Entendu \u00e0 la radio, l&rsquo;analyse d&rsquo;une soci\u00e9t\u00e9 d&rsquo;investissement sp\u00e9cialis\u00e9e dans le secteur du Retail.<\/p>\n<p><\/p>\n<p>Selon son DG interview\u00e9, il se d\u00e9gage trois tendances principales dans le Retail :<\/p>\n<p><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><\/ol>\n<\/li>\n<\/ol>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Le digitalisation des points de vente \u00ab\u00a0au sens large\u00a0\u00bb, c&rsquo;est \u00e0 dire pas uniquement le fait d&rsquo;avoir un site Internet g\u00e9r\u00e9 en parall\u00e8le du r\u00e9seau de magasin, un must depuis quelques ann\u00e9es maintenant si on veut rester comp\u00e9titif et ne pas perdre de clients. Par digitalisation, on entend aussi le recours aux r\u00e9seaux sociaux pour la communication : Instagram, Tik Tok, au del\u00e0 de Facebook et LinkedIn&#8230; La digitalisation comporte donc l&rsquo;ensemble des outils digitaux accessibles \u00e0 une entreprise qui s&rsquo;adresse \u00e0 des consommateurs, c&rsquo;est-\u00e0-dire les outils que ceux-ci vont aussi consulter quotidiennement.<\/li>\n<li>La mise en sc\u00e8ne des points de vente : il s&rsquo;agit l\u00e0 encore d&rsquo;une tendance lourde qui a d\u00e9marr\u00e9 depuis quelques ann\u00e9es. Mais il faut aller au del\u00e0 d&rsquo;un parcours client agr\u00e9able et original, il faut coordonner ces atmosph\u00e8res pour que le client les retrouve dans chaque magasin du r\u00e9seau, et il faut surtout que la logistique suive pour approvisionner les magasins en temps r\u00e9el, pour qu&rsquo;ils n&rsquo;aient pas de ruptures de stock qui entra\u00eeneraient une perte de CA et le m\u00e9contentement du client. L&rsquo;importance de surfer sur les tendances en mati\u00e8re de r\u00e9f\u00e9rences pr\u00e9sent\u00e9es en magasin est \u00e9galement primordial. Le client doit sentir qu&rsquo;il est au bon endroit au bon moment.<\/li>\n<li>RSE et Environnement Durable : c&rsquo;est d\u00e9sormais une condition sine qua non. Le r\u00e9seau de magasins doit garantir \u00e0 ses clients qu&rsquo;il est attentif \u00e0 la plan\u00e8te, qu&rsquo;il m\u00e8ne une politique RSE dynamique et r\u00e9elle (pas de green washing !) et doit communiquer sur le sujet. Les actions men\u00e9es par l&rsquo;entreprise pour le respect de la plan\u00e8te sont devenues un crit\u00e8re de s\u00e9lection essentiel de la part de consommateurs exigeants, qui n&rsquo;h\u00e9siteront pas \u00e0 changer de boutique s&rsquo;ils ne sont pas convaincus ou s&rsquo;ils sont d\u00e9\u00e7us.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quelles sont les tendances du Retail ? Entendu \u00e0 la radio, l&rsquo;analyse d&rsquo;une soci\u00e9t\u00e9 d&rsquo;investissement sp\u00e9cialis\u00e9e dans le secteur du Retail. Selon son DG interview\u00e9, il se d\u00e9gage trois tendances principales dans le Retail :<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-non-classe","entry","owp-thumbs-layout-horizontal","owp-btn-very-big","owp-tabs-layout-horizontal","has-no-thumbnails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les tendances du Retail - NEORETAILING<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neoretailing.com\/fr_fr\/bonjour-tout-le-monde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les tendances du Retail - NEORETAILING\" \/>\n<meta property=\"og:description\" content=\"Quelles sont les tendances du Retail ? 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