{"id":30,"date":"2024-06-25T12:14:39","date_gmt":"2024-06-25T10:14:39","guid":{"rendered":"https:\/\/neoretailing.com\/?page_id=30"},"modified":"2024-09-16T12:20:24","modified_gmt":"2024-09-16T10:20:24","slug":"analyses-de-marche","status":"publish","type":"page","link":"https:\/\/neoretailing.com\/fr_fr\/analyses-de-marche\/","title":{"rendered":"Analyses de march\u00e9"},"content":{"rendered":"\t\t
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Etudes et Analyses de March\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NeoRetailing peut r\u00e9aliser des \u00e9tudes et des analyses de march\u00e9<\/strong><\/a> sur la France, l’Europe ou le Canada et les \u00c9tats-Unis.<\/p>

Ces \u00e9tudes se caract\u00e9risent par leur aspect tr\u00e8s pragmatique. L’objectif recherch\u00e9 est souvent l’\u00e9valuation du potentiel du march\u00e9 d’un pays, pour une solutions donn\u00e9e. Une analyse de march\u00e9 ne va pas se contenter de montrer les tendances du \u00a0secteur d’activit\u00e9, mais va identifier les principaux acteurs et leurs strat\u00e9gies. De l\u00e0 pourra en d\u00e9couler une analyse du potentiel du march\u00e9. Ces \u00e9l\u00e9ments vont permettre \u00e0 une entreprise de calibrer son investissement.<\/p>

Tout commence par un premier rendez-vous de briefing, puis les objectifs pr\u00e9cis de l’\u00e9tude sont d\u00e9finis et NeoRetailing commence sa prospection et sa recherche d’information.<\/p>

Le livrable est une \u00e9tude qui permettra au client d’\u00e9valuer le potentiel du march\u00e9 concern\u00e9, afin de d\u00e9finir s’il est int\u00e9ressant ou non de l’aborder.<\/p>

Par exemple, nous avons r\u00e9alis\u00e9 une \u00e9tude pour une soci\u00e9t\u00e9 autrichienne sp\u00e9cialis\u00e9e dans la maintenance \u00e0 distances des stations services. Avant de d\u00e9cider d’aborder le march\u00e9 fran\u00e7ais, un des plus importants d’Europe, le PDG a fait r\u00e9aliser par NeoRetailing une \u00e9tude du march\u00e9 fran\u00e7ais. Les principaux acteurs ont \u00e9t\u00e9 rencontr\u00e9s, les strat\u00e9gies diff\u00e9rents groupes ont \u00e9t\u00e9 \u00e9valu\u00e9es, et les tendances du march\u00e9 ont \u00e9t\u00e9 d\u00e9crites. Cela a permis \u00e0 l’entreprise de prendre une d\u00e9cision pour la suite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Etudes et Analyses de March\u00e9 NeoRetailing peut r\u00e9aliser des \u00e9tudes et des analyses de march\u00e9 sur la France, l’Europe ou le Canada et les \u00c9tats-Unis. Ces \u00e9tudes se caract\u00e9risent par leur aspect tr\u00e8s pragmatique. L’objectif recherch\u00e9 est souvent l’\u00e9valuation du potentiel du march\u00e9 d’un pays, pour une solutions donn\u00e9e. Une analyse de march\u00e9 ne va […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry","entry","owp-thumbs-layout-horizontal","owp-btn-very-big","owp-tabs-layout-horizontal","has-no-thumbnails"],"yoast_head":"\nAnalyses de march\u00e9 op\u00e9rationnelles - 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