Market Research

NeoRetailing can carry out studies and market researches in France, Europe, Canada and the USA.

These studies are characterized by their highly pragmatic approach. The objective is often to assess the market potential of a given country, for a given solution. A market analysis doesn't just show industry trends, but also identifies the main players and their strategies. From this can be derived an analysis of market potential. These elements will enable a company to calibrate its investment.

It all starts with an initial briefing meeting, then the precise objectives of the study are defined and NeoRetailing begins its prospecting and information gathering.

The deliverable is a study that will enable the customer to assess the potential of the market in question, so as to determine whether or not it is worth tackling.

For example, we carried out a study for an Austrian company specializing in remote service station maintenance. Before deciding to approach the French market, one of the largest in Europe, the CEO commissioned NeoRetailing to carry out a study of the French market. The main players were met, the strategies of the various groups were assessed, and market trends were described. This enabled the company to make a decision for the future.