What you don’t know about NPS: A source of competitive advantage

Originally published in Marketing While marketing metrics do not seem to get enough credit from top-level management, the Net Promotor ...
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Big Data for Big Cities: A Solution to Auckland’s Traffic Congestion

If people across the world were to agree on one thing, they would agree on that traffic congestion is bad ...
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What Did Last Year’s Big Issues in Retail Survey Predict Correctly?

Among a number of initiatives led by the Centre for Advanced Retail Studies (CARS) at Massey Business School, the Big ...
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Lead

A decision based on no information is nothing but a shot in the dark. We, humans, use our senses to ...
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Leverage

Many retailers cannot afford conducting market/consumer research and surveys. Besides being expensive and time-consuming, the outcome of attitudinal research and ...
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Learn

A proper diagnosis of a business issue is necessary before 'guessing' the solution. One useful way to reduce risk and maximise certainty ...
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