Lead

A decision based on no information is nothing but a shot in the dark. We, humans, use our senses to register data, transform them into useful information, and then use them in decision making.

Information is power!
The absence of data is walking blindfolded….
A decision based on no information is nothing but a shot in the dark. We, humans, use our senses to register data, transform them into useful information, and then use them in decision making. When we step forward, we look in front of us to collect data and make the right decision; similarly, when we step backward, we have to turn our heads and look back to collect data and make the right decision as to where and how out foot lands. The use of data in decision making increases certainty about outcomes and reduces risks. Leading your business and staff based on ‘gut feelings’, or blindfolded, is often detrimental. Information is just as important as other marketing resources; indeed, unique information can be a competitive advantage. Companies that have more information than others lead the market, eliminate competitors, and prevent new entrants.